By Katherine Boyarsky

As the cofounder of a content marketing agency with my business partner, Gabby Pinto, I’ve done a lot of searching online for new gigs and clients. We are content creators and work as a freelance copywriter, proofreader, editor, and marketing strategist and a freelance graphic designer, web designer, and animator, but we work together in tandem. Over the past few years running our business, I’ve leaned a lot on a community that has helped us find new clients, work with other women who freelance, and develop side businesses…the community of women who freelance.

If you are thinking about getting your side hustle started as a content creator, photographer, copywriter, brand strategist, or any other field of freelancing and don’t know where to begin, aren’t feeling confident in yourself, or don’t have the support of fellow entrepreneurs in your everyday life, you can access these free networks from anywhere in the world. …


By Madison Blask

Typically, I approach every copywriting assignment with an air of excitement. I fill my favorite mug to the brim with fresh coffee, sit down to re-familiarize myself on that day’s client’s style guide, and begin color-coding the outline for my new project. But lately, I find myself lacking the motivation to even fill my mug.

It can be difficult to feel motivated to write marketing copy when the world outside your home office window is on the brink of collapse. Whether my phone is pinging with a news alert about another state’s recent surge of COVID-19 cases or an Instagram DM from a friend asking if I saw today’s instance of police brutality at an otherwise peaceful Black Lives Matter protest, my attention is constantly being pulled away from my assignment at hand and refocused on to global, systemic issues.

While these larger issues are more than deserving of my attention and, in the case of the latter, my outrage and activism — I understand that I also have a job to do. …


Written by Madison Blask

Raise your hand if you feel like you have read every listicle and blog post out there on the secret to finding Work From Home success. I am right there with you, waving with my raised hand from a safe distance!

Even though I have been working remotely for the better part of this past year, this new global forced work from home experiment is still taking a toll on my mental health and concentration. …


Written by Katherine Boyarsky

Content marketing is the focal point of most tech major tech companies’ marketing strategies. I promise.

How do I know for sure? First, I used to work on the marketing team at HubSpot, the originators of the inbound marketing strategy. Second, I now write content for tech companies like HubSpot and Owl Labs (that’s seen by millions of viewers) at CXD Studio, my marketing and graphic design business. I’ve written hundreds of thousands of words of content and learned a few things along the way.

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I wanted to share a few thoughts for any aspiring freelance writers, tech bloggers, or content marketers. …


Written by Madison Blask

Whether you look forward to it or fret it, the new year has arrived- and with it has come a blank slate of potential! We here at CXD are stoked to dive right in to 2020 and all the new projects we have lined up, but before we do, I’m here to let you in on a little secret…we are so excited for a new year full of fresh ideas because we have created a brand new content marketing strategy for 2020.

Content marketing strategies cover the management of any media you create: blog posts, Insta stories, shooting t-shirts with your logo on them out of cannons at local sporting events. It is the center of your marketing plan that demonstrates to the world who you are and what you are capable of. Of course, content creation is crucial to the growth of any business. But when you create content without a purposeful strategy, that content runs the risk of floating around the web without touching down and attracting your target audience. …


Written by Madison Blask

Hey there copywriters, web designers, and brand curators! Come one, come all, and come as you are because today we are talking about that one tool that reigns supreme in the lives of digital marketing, that’s right: style guides.

The idea of following a brand’s style guide can be pretty straightforward. A style guide (or brand guidelines) is a set of rules that dictate how all elements of a brand should be applied in order to maintain their brand identity.

Designers are given a detailed outline of a brand’s preferred colors, fonts, logos, etc., and how they should be used. Copywriters are given a detailed outline of tone, vocabulary to avoid, grammar preferences, etc., and how they should be incorporated. But what can be startling to a web designer or copywriter when they begin a relationship with a new client is the sheer range of things covered by a style guide, and therefore how to go about interpreting your client’s design wishes. …


Written by Madison Blask

“Far and away the best prize that life offers is the chance to work hard at work worth doing.”

Yes, I did just start this post about the relationship between copywriters and web designers with a quote by Theodore Roosevelt, popularized in the modern zeitgeist by Leslie Knope on Parks and Recreation.

And I’ll even do Teddy one better by pairing some of his most famous words with some more of Leslie’s.

Amy Poehler playing Leslie Knope on NBC’s Parks & Recreation television show.
Amy Poehler playing Leslie Knope on NBC’s Parks & Recreation television show.
Amy Poehler playing Leslie Knope on Parks & Recreation. Image via NBC Universal Television Distribution.

“And I would add that what makes work worth doing is getting to do it with people you love. Find your team.”

Finding your team is not only great advice from one of network television’s most beloved characters, but a crucial step toward running a successful digital marketing business. …


Written by Madison Blask

Have you ever been driving on the highway early in the morning and been straight up hankering for a hot cup of joe because you woke up too late to have your usual cup at home? …


Written by Katherine Boyarsky

We founded CXD Studio on the principle that copy and design should work side by side. After experiencing the inefficiencies of working on teams where marketers and copywriters had no communication with designers and developers, we decided to explore what makes for a successful content creation team. Working on teams with creatives can be a challenge. For both copywriters and designers, creative freedom is part of the process.

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Gabby, our CEO, using her iPad to sketch out a design for a client project.

Separate teams don’t work. When marketers treat their design teams like an agency and expect work to be completed with no questions asked, designers get frustrated, contributing to turnover and zero job satisfaction. …


Written by Katherine Boyarsky

In 2014, I graduated from Villanova University with a B.A. in Communication on May 17. That morning, I went to get my hair blown out with my friend Anne. While I was sitting in the chair, I felt my cracked iPhone buzz in my purse. I saw a Massachusetts area code appear, but I couldn’t get up- I was mid blow out. Shortly after, we walked out on to the busy street, tossing our silky hair over our shoulders as I pressed the shattered glass to my ear to hear the voicemail.

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Katherine 2014

The jist of the message was, we’re going to need you to start your new job a little early, the marketing manager just gave her two weeks notice. Um, what? My first full time job out of college and I won’t have a manager? Later that day, I got an email asking me to choose which desk I wanted in my newly private office, so I got to make a lot of jokes with my family and friends about how I already got promoted and I hadn’t even started working yet. …

About

CXD Studio

A Boston-based marketing and design company. Musings by co-founder @katboyarsky and @iammadi_SON. Join our creative journey @cxdstudio.

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