Empire State of Mind 3 of 2021

I just finished reading;

Samsung Rising
By Geoffrey Cain

Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of one of the most iconic brands in the world.

Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.

They have captured one quarter of the smartphone market and have been pushing the envelope on every front.

Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer. (Samsung actually started as a dry fish and veggies trading store).

With the rise of the PC revolution, though, Chairman Lee Byung-chul (Samsung Founder) began a bold experiment: to make Samsung a major supplier of computer chips.

In Samsung Rising, we follow Samsung behind the scenes as the company fights its way to the top of tech.

It is one of Apple’s chief suppliers of technology critical to the iPhone, and its own Galaxy phone outsells the iPhone.

Most people don't know that Samsung and Apple are also business partners in that a Samsung chip powers the iPhone.

Today, Samsung employs over 300,000 people (compared to Apple’s 80,000 and Google’s 48,000).

The company’s revenues have grown more than forty times from that of 1987 and make up more than 20 percent of South Korea’s exports.

A sweeping insider account, Samsung Rising shows how a determined and fearless Asian competitor has become a force to be reckoned with.

Go get it.

-HGF
3/4/2021