Popular Digital Marketing Trends Affecting the Automotive Industry Today
The automotive industry in the U.S. is currently worth over $6.3 million, and for good reason — as our world gets progressively car-dependent, consumers will always be in need of vehicles.
Yet that doesn’t mean that automotive sellers don’t need to engage in marketing.
Advertising is all the more valuable for fast-paced industries like the automotive sector. Many dealers face stiff local competition.
One of the best ways to stay ahead of the competitive curb in the auto industry is to implement digital marketing.
In this post, we’ll discuss the automotive digital marketing trends to keep in mind when crafting an online advertising strategy!
1. Video Content Marketing
Information is generally easier to consume in visual form. For canny advertisers, images are the ultimate way of engaging with consumers easily and subconsciously.
Most automotive dealers already implement image-based marketing in the form of television ads, pamphlets and brochures, and social media content. Yet the most competitive form of visual content marketing — the type that will set dealers apart — is video.
Video content marketing involves using video clips, webinars, and even simple GIFs to quickly engage with prospective vehicle buyers and sellers. Automotive dealers, manufacturers, and suppliers can use video in social media campaigns and on their website to target their consumers in a powerful and lasting way.
A video that is informative and/or funny can also go a long way. The same goes for clips that show narratives or have emotional appeal.
2. Local SEO
One of the best ways to outsmart competition in the auto industry is to emphasize a specific region. Local advertising can be a great way for auto dealers and suppliers to build a community-based reputation and retain clients.
Local Search Engine Optimization (SEO) can further ground an auto company in a community. SEO takes advantage of the billions of Google searches that occur every day, enabling a company’s online content to appear prominently in results.
Local SEO, in particular, optimizes content for location-based keywords, like “auto dealer in Atlanta” or “auto parts supplier near me.”
Optimizing content for local searches can guarantee more community members walking through a dealership’s doors.
3. Social Ads
Marketers can incorporate digital ads in a variety of places now. They can implement a Pay Per Click (PPC) campaign such as Google AdWords, which allows ads to surface in the results of Google searches.
They can also implement image-based ads within social messaging apps, like Facebook or Instagram. Social media users can thus glimpse an ad for a Subaru they want while messaging friends on the go.
Social ads give members of the automotive industry a chance to engage with social media users who aren’t their followers, expanding their digital reach.
Digital Marketing Trends for the Automotive Industry
Multiple key players make up the automotive industry. To thrive in such a competitive sector, auto dealers and manufacturers have to keep pace with advertising trends.
Digital marketing, in particular, can meet these needs. Local Search Engine Optimization (SEO) can boost digital visibility, while video content can promote a dealership quickly and effectively.
Lastly, social ads take advantage of a massive market and can personalize the advertising experience.
At CyberLead, Inc., we believe that all leads are not created equal. We can help you harness the power of these digital marketing trends and get the leads you need to thrive in this competitive industry. Learn more about getting quality auto leads here!