Five-years of Research and Development Solves SEO — Cyber Rafting Blog

Search engine optimization is no longer a dark art. After performing research and development work in SEO, REACH.AI, Media Skunk announced that SEO is officially dead.

In 2012, MSW tried to set out to industrialize the SEO industry. Twelve month later, it moved to the York Science Center that turned out to be a huge move for the fledging operation.

This commenced with the collaboration with the University of York’s Head of Intelligence Suresh Manandhar.

Machine learning is often defined as extracting knowledge from data similarly to extracting petroleum from crude oil.

Today A.I. is ubiquitous and the largest company in the world Google.

In 1998, their search engine was a paradigm shift. Its secret source was an algorithm known as PageRank. PageRank defines a webpage not by the keywords on the webpage, but by the links linking in to it.

MSW industrialization of delivering these links has earned their VIP client roster, including leading gaming, casino and betting brands, billions in revenue over the last five years and continues to do so.

In 2015, Google announced the introduction of a new page ranking mechanism RankBrain to rank pages based on links, confirmed on 26 October 2015. RankBrain has further evolved from there and nobody not even Google’s engineer knew how the ranking were determined.

“Before we could solve SEO, we first needed to solve countless other information retrieval problems,” said MSW founder and CEO, Paul Reilly.

“It’s been challenging to say the least, not to mention expensive. We employ some very talented people and the team works very hard, often under very difficult conditions.

“SEO is more like a competitive sport and it takes a special kind of person to compete at Olympic level. The project — funded by the sweat and tears of everyone involved, past and present — has been quite a roller coaster.”

“Solving the problem was the easy part, the hardest part was building the technology to get the data.”

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Originally published at www.cyberrafting.com on July 5, 2017.