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“Who” is a bigger problem in your business than “what” you are working on. A famous saying by Geoff Smart, the person who told us that hiring the right people is much more important than what strategies you come up with and how you execute them.

Now, how to hire only A-players for your business is a key question that I get from scaleups all the time. My name is Roland Siebelink and I am the Scaleup Ally for Tech Founders. Here are some of the levers we look at to make hiring only A-players for your business a reality.

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The first one is “Always Be Sourcing”. …


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Did you know that over 80% of your frontline workers may be busy doing work that adds no value to your customers?

If you need to save cash, deliver more with less cash, that’s where you want to start. Not with the layoffs and not with letting people pay for their own coffee. But with understanding the core processes of your scaleup.

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So what are these core processes in the company that you want to have a grip on? The four key engines that I typically identify in tech scaleups are

1. The innovation engine or trailblazing,

2. The acquisition engine or sales and…


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Did you know that over 67% off strategic goals never get executed in the way that people intended them to be.

I want to help your teams break down a big goal into an actionable execution plan. The three levels are clear ownership, clear metrics and clear milestones on the ownership side.

  1. Clear owner. Of course it’s important that every project or goal in the team has one clear owner. But it’s not just in your executive team that they need this one clear owner. They also need an owner for the day-to-day execution of that goal, typically below the executive team. …

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