Data, however, indicated otherwise, despite the counterintuitiveness to these other teams
How Do You Choose the Best Growth Team Model?
Andrew McInnes

The success rate of A/B testing industry-wide is around 20–30%, and this is based on people doing deliberate tests they think will improve the desired metrics. This is clear evidence that managing a business purely on intuition and gut feel is probably not a great idea — you will get a lot further with testing lots of ideas to find which ones work.

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