5 Most Important Digital Marketing Skills to Have in 2020

1. Digital Analytics
Why?
For evaluating & enhancing your performance on digital platforms & beyond.
Resources -
- Google Analytics courses by Google
- Follow Avinash Kaushik
2. Customer Experience
Why?
With abundant choices & saturated demand, the only way to get a loyal customer is through impeccable CX across channels. According to a PWC report, more than 80% of customers leave the brand after having 1 bad experience.
Resources -
- Hotjar CX trend & Guide
- Micro-Moments — Think with Google
- The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Book)
3. Coding
Why?
In most organizations with hierarchy, it becomes cumbersome for marketers to make small UI/UX changes or get data for analysis as they are dependant on the tech team. New age agile marketers should know a little bit of front-end coding & query languages to go by their daily tasks without a hassle.
Running A/B tests, Pulling out data from databases, implementing tracking codes — all require at least basic knowledge of coding.
Resources -
- W3 School
- Codecadmy
- Udemy
4. Content (Esp. Videos)
Why?
Have you seen TIKTOK? Videos have become a new norm for brands to engage with customers both through paid & organic channels. Platforms like Youtube have integrated features to create bite-sized videos out of long forms, for advertising. Content marketing is also a great tool for SEO & building thought leadership.
Resources -
- The Ultimate Guide to Video Marketing by Hubspot
- Follow Aashish Chopra & Gary Vaynerchuk
5. Customer Psychology
Why?
While Digital analytics focuses on ‘what’ users/customers are doing on your digital assets, customer psychology focuses on ‘Why’ they are doing it. Understanding of Customer psychology becomes important to persuade the user in the desired action.
Resources -
- Harvard Professor Says 95% of Purchasing Decisions Are Subconscious
- Predictably Irrational: The hidden forces that shape our decisions (Book)
What are the digital marketing skills you think are most relevant in today's digital age? Comment Below.