

Psychologist, UX consultant at Sitback Solutions, avid learner and outdoor enthusiast.
…is vital. We need to break out of what people expect, and surprise them with something much better. Innovation happens with deep problem solving and design skills that are allowed time, talent, testing and iteration to mature.
…ng and testing based on human-centered design. This generally can be assumed to be a great process. Co-design and collaboration is a highly valued strength where several experts work together to ideate and iterate. The problem however is that critical problem-solving and design skills seem to evaporate when there are too many team-members and/or stakeholders involved in the process. Co-design with many stakeholders also takes a lot of time. Once a team thinks they have discovered gold together, they are only at the tip of the iceberg — bu…