Designing a home-buying product : a UX Case Study
Youmove is a product with a mission to get people moving house easily and safely. I am about to tell you the story of how I’ve designed a product that help people accomplish their life’s biggest purchase. A UX Case Study.
First, a bit of context
The product
A web-app to manage the end-to-end journey of the home-buying process in the UK.
The problem
Buying a house in the UK is time-consuming, opaque, and thus frustrating for end-users.
The project
Consumers should have control over their personal information and only have to provide information once in the home buying journey. Youmove works from the discovery of the property to the completion of transaction.
My role
I worked as a Product Designer in collaboration with an other designer, a front-end developer, and the Product Owner. I was also Youmove’s brand owner.
Defining goals
This step is really useful to have a clear vision of where we need to go and what objectives we target to achieve.
I worked with the Product Manager to help on User Research and define those goals that will serve to build our MVP. We will go for these 4 main features :
- Users to create a vault to save collectively or get friends and family to help them buy their dream home
- Create an easy interface to aggregate property searches and rate them
- Help users to provide their personal information only once in the home-buying journey
- Reduce time between the property discovery phase and the actual transaction
Building the user journey
The user journey represents the current to future-state blueprint that will be used to guide the lifecycle of the product development. It also matches the user needs based on the research done beforehand.
Crafting wireframes
The dashboard screen is responsible for giving users a place to check the status of vault, credit report, property wallet, and mortgages. It has been thought to resemble a dashboard and bring the sense of status tracking. This step helped us to build the structure and architecture of the information and only then move to visual design.
Adding UI Design
Afterwards, I applied the branding I created for youmove. It includes fonts, colors, logo and iconography. I went for a friendly but professional look & feel with a salmon pink and a navy blue.
My key takeaways from this project
Youmove is a great product with a grand mission to get people moving house easily and safely. It’s packed with a lot of powerful features to do just that, such as the property wallet, credit report, or the affordability calculator. Buying a house is life’s biggest purchase, so it’s even more important to make it as easy and friction-less as possible for a user to use this product.
✨ You enjoyed this case study ?
Thanks for reading my article through! If you have any question on this project or you just want to reach out, please get in touch!
Please check out an other UX project I worked on!
