Videos Are Valuable

Videos have the highest engagement on social media. Learn why you should be incorporating video content as part of your digital marketing strategy.

Build Trust

By creating a short and simple video you can communicate a great deal of information to your audience. As you begin to publish several videos introducing or discussing your product, service or idea, you will begin to establish yourself as an expert or thought leader in your industry. Your audience will get to know you and get a feel for your company’s climate and culture, as you become a trusted source for information. The videos you create provide a spotlight on your brand while giving your customers and future customers shareable content.

No One Likes To Read

We live in a world that caters to instant gratification. Everyone is in a hurry, time is valuable, and attention spans are short. By creating a video to communicate with your audience, you allow then to engage directly with your brand at the touch of a button. Feeding information to your audience through video content greatly reduces reading time. Be sure to include calls to action in your videos to ensure greater success!

Highly Versatile

Video content can be used in multiple ways to promote your brand. Some ideas for creating shareable videos for your social feeds include:

• Product Demonstration
• Employee Interviews
• Behind the Scenes
• Holiday Fun Highlights
• Customer Stories
• Thoughts for the Day
• Industry News