Chiyuan ChengGetting to Know Your Customers: A Beginner’s Guide to Customer Segmentation in E-CommerceIn today’s highly competitive e-commerce landscape, it is more important than ever to understand your customers in order to create…Mar 4, 2023Mar 4, 2023
Chiyuan ChengUnlocking the Power of Market Mix Model: Maximizing Returns on Investment for BusinessThe success of any business hinges on the ability to make informed decisions about marketing strategy. But with so many channels available…Mar 3, 2023Mar 3, 2023
Chiyuan ChengUse Machine Learning to Predict Customer ChurnMachine learning of huge dataset with Apache Spark on IBM Watson cloudAug 23, 2019Aug 23, 2019
Chiyuan ChengIs a High Divorce Rate among Celebrities?We hear about celebrity breakups almost every day. I’m curious about if celebrities have a higher divorce rate than the general population…May 16, 2019May 16, 2019