Differences between traditional impression about designer and user-centered design

Basically, design thinking are iterative cycles of prototyping, testing, and refinement. And, rather than make an already developed idea more attractive to consumers, user-centered designers create ideas that better meet consumers’ needs. For example, IDEO team re-designed the shopping cart with four wheels that can turn 90 degrees, enabling it to move sideways. Therefore, when it meets some obstructions, people will not need to lift it up.

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