What’s the background on RSGOLE

rise of smartphones and tablets.”iQu’s analysis of over 80 million gamer profiles found that Riot Games’ League of RuneScape Gold Legends, Wargaming?s World of Tanks, and Aeria Games’ Shaiya were the fastest-growing MMOs in North America, Europe and Latin America, respectively.$400 million. $1.3 billion. $18 billion. These enormous numbers are examples of the kind of money that’s flying around among the top two video game publishers as they try to buy their ways into

online gaming market.So the RS Gold rundown: EA bought social game developer Playfish in 2009 for $300 million plus a possible $100 million earnout, then this year bought casual game maker PopCap for $1.3 billion as part of its digital strategy. And while not an acquisition, in 2007, Activision merged with World of Warcraft developer Blizzard in a deal worth $18 billion.These deals made EA and Activision formidable forces in online and social gaming virtually overnight. But that’s not

Yves Guillemot, CEO of Ubisoft, the fourth-largest games publisher by U.S. marketshare, wants to do things.While the publisher makes an acquisition here and there, Guillemot said Ubisoft, known for franchises like Rayman, Prince of Persia and Assassin’s Creed, is more about growing its online business organically from within, rather than through mergers and acquisition.”We don’t buy companies for $1 billion to quickly get in, but we understand the fundamentals that will help

in, and step-by-step we’ll get there,” Guillemot told Gamasutra in a recent interview. But the question remains if baby steps are enough to keep Ubisoft running with the big boys in the burgeoning digital space.What’s the background on RSGOLE your acquisition of Trials HD developer RedLynx?Yves Guillemot: As you know, we want to do more in the digital world, so we looked at all the best players, and this one was obvious. We met with them, and from the first meeting, we really saw

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