

Creative Director on a great team at George Washington University. Into design, technology, politics, TV, food, and a kitty named Tally.
bolt. The real question is, why? Why ar…n of an external brand image. And let’s say, in an era where “transparency” is the word of the day, consumers will no longer buy the external brand image we create, but will take it upon themselves to find out what a brand really stands for by probing for their own truth. And if they catch a whiff of contradiction, they will bolt. The real question is, why? Why are they bothering to probe? Why is it that, no matter how cool the …