Offline Crowdsourcing

Before discussing Offline Crowdsourcing vs. Online Crowdsourcing one needs to understand what crowdsourcing is. According to the Oxford Dictionary crowdsourcing is defined as “The practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the Internet”. As noted, crowdsourcing is usually done on the Internet, and thus referred to as “Online Crowdsourcing”. If a company requires financing, there are websites that will help the company to get funding. Kickstarter is one of many websites that help with online crowdsourcing. These types of online crowdsourcing websites offer an alternative source of funding to a starter company; if online crowdsourcing were not available a starter company would have to find a willing investor who would take a percentage of the company or deal with a bank that will require interest on any monies borrowed.

Offline Crowdsourcing

Offline crowdsourcing is a great way to get people to talk about a particular brand, product or idea. As the name implies, Offline crowdsourcing is done off of the internet . An example of this would be the Pepsi vs Coke blind taste test. These taste tests require that consumers blind fold themselves and pick which type of soft drink they preferred. In this particular taste test, the results indicated that more people chose Pepsi over Coke.

Online Crowdsourcing

As noted above, Online Crowdsourcing uses the internet to get people involved and talk about a brand, product or idea. Online Crowdsourcing is very popular and small startup companies like to use it to both create a buzz about their product and get money for a new product or service.

While there are pros and cons to using Online and Offline Crowdsourcing, each type is designed to build and create buzz about a product. In this reviewer’s opinion the big benefit to using online crowdsourcing is that the internet reaches a huge audience and offers the potential of huge return for a company. Conversely, the benefit of Offline Crowdsourcing is that the brand is able to have a personal relationship with a company, a relationship that is often lost in internet world.


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