UX Strategist/Consultant and Entrepreneur. Business & Design Thinking. Experiences at @Google, @IDEO and @frogdesign. Creator of www.sniipit.io.
When a new user comes to your product, give them a task. Have them do the most obvious, low-friction thing that they will need to do in order to become a slightly more experienced user of the product.
… amount or research or forecasting can take the place of someone literally purchasing your product. The Lean Startup methodology was formulated to help you understand how people really behave so you don’t have to rely on forecasts.