(imp…ess). The important part is being able to clearly show the impact good design has on your business. For example, if improving ease of use is a top-line UX metric for your product (it often is), break down ‘achieving ease of use’ into key user tasks; you can then start to map specific UX improvements to each task, or lifecycle stage. Finally, map all these improvements to a business metric, like transactions completed. This is the direct, measurable link between good UX (improved ease of use) and good business (improved sales).

…or EV car drivers, it’s more important to be able to drive in an economical way. For example to use EV mode as much as possible to save fuel. To achieve that, it’s important to see statistics and how driving behaviour effects on fuel or battery consumption.

…oening, and one of my favorite quotations from the show is from the “Goodfellas” episode from 2002: “When you do things right, people won’t be sure you’ve done anything at all.” Great design doesn’t distract people, it keeps them focused on what they are doing, feeling, and achieving.