Daan ReijndersinThe Foleon BlogHow to Build Better Customer Relationships with White Paper MarketingLong before we called content marketing “content marketing,” marketers were leveraging white papers to generate and nurture leads.Nov 22, 2017Nov 22, 2017
Daan ReijndersinThe Foleon BlogShould I Gate My Content or Not? 6 Points to ConsiderMarketers have been arguing about whether or not to gate content for years. Should you gate your content behind a form to collect lead…Nov 15, 2017Nov 15, 2017
Daan ReijndersinThe Foleon BlogFill Your Funnel Using Interactive White Papers: 4 Tips for Better ROIIf you read the latest best practices around content marketing, you might be confused about how exactly to connect with prospects through…Nov 8, 2017Nov 8, 2017
Daan ReijndersinThe Foleon Blog6 Steps for Creating a Stunning White PaperWhen I started creating digital content in 2008, it was a monster job. My creative agency would spend days producing 1 publication. We’d…Oct 31, 20171Oct 31, 20171
