David Adkin
Jun 17, 2018 · 2 min read

Ainsley Yeung, I’m going to have to disagree with your point that not adding links to IG is an example of a design that focuses on the visuals over the overall experience. In fact, it might be the opposite.

While I agree it would be easier to visit that food blogger’s recipe if there was a link and while I agree with Ugo NooZ Torresi’s assessment that this forces people to buy more ads with Instagram, I believe that giving people the ability to add links in their IG posts would completely change the experience in a negative way. Right now IG is all about the photos (and that’s been their mission from the beginning), but as soon as you start letting people add links it essentially becomes another Twitter. People will begin using it as another place for more than just photos. They’ll begin putting all of the links to their articles all over the place. And they won’t care about the photo because they really just want people to read the article.

So while it might be slightly (or a lot) more annoying to have to track down the link of that food blogger’s post on their account page, it leads to a better overall experience because when you’re scrolling through your feed you’re just looking at beautiful photos and don’t have to worry about sifting through a bunch of new articles in between those pretty pictures. And yes, they make more money with sponsored ads this way but at least they’re able to control the amount of ads that show up on your feed — which again is a lot better than opening the floodgates to people posting as many article links as their Buffer queue can handle (a la Twitter).

Anyways… I did truly enjoy your article and all of your principles. I just happened to disagree with your example. Can’t wait to read more! 😃

David Adkin

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Co-Founder of Adalo, a platform where you can create an app as easy as making a slide deck. Learn more at Adalo.com