Why we broke our own publishing rules with the new Universal Credit advice
Alex Gladwell

Hiya, great work! That’s been a top question ever since UC came out.

Quick Q from me: why did you choose to put the title as what ‘What Universal Credit is’ vs ‘What is Universal Credit?’ Style guide presumably?

(You still get the google traffic obvs, so not a biggie. It’s just that I like to follow the search pattern if I can.)