In Gawker, we also saw the implosion — the symbolic last gasp — of the mass-media business model, in which Reach Rules, forcing us to do anything (and I mean anything) to get more page views, more traffic, for more ads and more pennies.
Sorry, Nick
Jeff Jarvis

Bingo — the fundamental problem

The moment the blogs got tied to an old and dying model aka advertising — it was game over.

Why no-one seems to give this adequate weight in discussions of this nature continues to baffle me.

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