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The Return of the Prodigal Son (1773) by Pompeo Batoni

On October 2019 (reenacting the Parable of the Prodigal Son) I returned to Retail Tech. After a few years hiatus from my experience delivering Point of Sale solutions for both Breadcrumb and Groupon, I have now officially returned (since October 21st.) to this particular slice of experience-making by joining the raising leader in that space: Clover Network, Inc.

This is a familiar space that I particularly enjoy, as the interaction between small-and-medium merchants with their costumers represents the best fusion of consumer and enterprise design.

Few products affect both businesses and consumers daily in such equal footing… and crafting the ease-of-use yet sophisticated business requirements for both ends of such relationship in (many times beyond the transactional) is one of the most rewarding engagements I have had in my entire career. This field also depends on well-designed hardware, a field dear to my heart since my academic upbringing in industrial design at my alma mater (RISD). …

After establishing our visual framework, it was time to put into action our freshly minted visual guidelines… Our Web 3.0 for 2019 Q2 was the right candidate.

In my previous post, I spoke of Directly’s legacy brand experience, and our first try at differentiating in our marketplace. This article will focus on reaffirming our own voice and developing a seamless visual framework across Marketing, Sales & Product within a very tight budget (frugality IS the hallmark of a responsible startup!).

It all starts with a bit of research: It only took a cursory look at both the industries of Help Desk and Artificial Intelligence to see a common, repetitive thread in their branded personalities: Shades of blue, cyborg symbolism, neural network diagrams… and lots of bots. …


David Gómez-Rosado

Director of Design, Brand & Growth at Clover Network, Inc. Making experiences worth your time.

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