Microsoft: The Archetype of Innovational Software

What is Microsoft?

First off, let’s do a brief rundown of what Microsoft is. Microsoft is a multinational technology corporation that focuses on creating computer software, consumer electronics, personal computers, and many other products.

A Microsoft logo is seen in Los Angeles, California, U.S. June 14, 2016. REUTERS/Lucy Nicholson/File Photo
A Microsoft logo is seen in Los Angeles, California, U.S. June 14, 2016. REUTERS/Lucy Nicholson/File Photo

The Development of Windows

In 1975, Microsoft, initially called “Micro-soft,” was founded by Bill Gates and Paul Allen in Albuquerque, New Mexico. Their company started with developing their MS-DOS operating system for the Altair 8800, an early rendition of a personal computer. The budding company made most of its pre-IPO revenue selling its newly constructed software and operating systems to computer companies, like IBM, who were starting to develop personal computers on a commercial level.

Microsoft Windows 1.0 released in 1985
Microsoft Windows 1.0 released in 1985

The Here-and-Now of Tech Innovation

That’s all well and good, but what does Microsoft do now?

Windows 11: The operating system for hybrid work and learning. Released 2021
Windows 11: The operating system for hybrid work and learning. Released 2021

HACKATHON!

Since we are still on the subject of innovation, it would be wrong for me not to mention Microsoft’s biggest innovation-fostering event: the Hackathon!

At the largest private hackathon worldwide, employees bring their ideas to life
At the largest private hackathon worldwide, Microsoft employees to bring their ideas to life
  • One of the largest private hackathons in the world (Over 18,000 participants spanning 400 cities and 75 countries)
  • Aids social and humanitarian causes
  • Allows employees to express their passions outside of their job
  • Promotes continued research of projects brought up both before and after the event

Their Competition

Unfortunately, not everything is bright in the world of business, even for Microsoft. Because Microsoft has many products and services in many different markets, they have competition in several areas of the technology industry. In software, their main competitors are Apple and Google. With gaming consoles, it competes with Sony and Nintendo.

The rivalry between Microsoft and Apple continues to heat up
Xbox Series X vs. Playstation 5: Which is better?
Xbox Series X vs. Playstation 5: Which is better?

The Executive Masterminds

After all this stuff you have read in my Microsoft speel, I’m sure it makes you wonder, “who are the masterminds behind all this?”

  • Satya Nadella (CEO) — Transformed Microsoft cloud infrastructure and service
  • Chris Capossela (CMO) — Oversaw transition from MS Office to MS 365
  • Judson Althoff (CCO) — Co-innovates with customers to scale digital experiences across the organization

Suggestions and Next Steps

Congratulations. You’ve made it to the end.

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