Conducting Thematic Analysis — Part One

Discussing the 6 phases of conducting Thematic Analysis — Part One.

In yesterday’s article, we looked at the challenges of organizing and analyzing qualitative data. Some of the challenges include the following:

• Large data sets
• Detailed data sets
• Varied insights
• No set parameters

We also discussed the tools and methods effective in tackling the challenges of qualitative data, including the use of thematic analysis.

As a recap, thematic analysis is the process of synthesizing and grouping qualitative data into themes. This is to facilitate for a more in-depth analysis of how the data can best serve our users.

In today’s story, we will get into the discussion regarding the 6 phases of conducting thematic analysis.

ONE | Data Overview

After we’ve finalized our qualitative research processes as the way to generate design solutions for our users’ needs, we have to find a way to break down the wealth of data at hand based on type.

In this first phase, we will need to prepare data for the following phases in thematic analysis. For example, data collected from interviews, field studies, contextual inquiries, and focus groups should be transcribed from observation notes and/or from recorded interview sessions.