IBE International Beauty Expo 2025 Unveils Global Innovations, World’s Most Expensive Skills Trophy, and ASEAN Skill Excellence

Historic event to feature world’s most expensive skills trophy, TCM aesthetics, and regional talent
showcase.

KUALA LUMPUR, 14 May 2025 — The 19th IBE International Beauty Expo, organised by Elite Expo
Sdn Bhd, is set to redefine the global beauty and vocational industries. The expo will take place
from 2–5 June 2025, at the Kuala Lumpur Convention Centre, running daily from 11am to 6pm.
IBE 2025 will host 430+ exhibitors and 25,000+ delegates from 10 countries and regions, including
China, Hong Kong, India, Japan, Korea, Malaysia, Pakistan, Russia, Singapore, and Taiwan. As
Southeast Asia’s premier beauty trade platform, the expo will debut cutting-edge products,
technologies, and trends, solidifying its position as the ultimate sourcing destination for industry
professionals worldwide.
World’s Most Expensive Skills Trophy
Central to this year’s expo is the launch of the MIVA World Excellence Cup, an international
vocational beauty competition featuring the world’s most expensive skills trophy (valued at USD
21,000). This award symbolizes the pinnacle of craftsmanship and aims to inspire future generations
of beauty artisans.
Traditional Chinese Medicine Aesthetic Beauty Collaboration
In collaboration with the Federation of Chinese Physicians & Acupuncturists Association of
Malaysia (FCPAAM), IBE 2025 will introduce the TCM Aesthetic Pavilion, where tradition meets
modernity. Visitors can enjoy complimentary TCM consultations daily from 11:00 AM to 3:00 PM,
blending herbal therapies, acupuncture, and contemporary beauty practices. Skill Development Takes Center Stage For the first time, IBE 2025 partners with Jabatan Pembangunan Kemahiran (JPK), an agency under Malaysia’s Ministry of Human Resources, to host a two-day beauty skill competition. This event will spotlight top talents from Malaysia, fostering regional collaboration and elevating vocational standards.

Datuk Johnson Lim, CEO of Elite Expo Sdn Bhd and President of MIVA, stated:
“IBE 2025 is not just an exhibition — it is a bold leap forward for Malaysia’s role in the global beauty industry. From the MIVA World Excellence Cup to the TCM Aesthetic Pavilion, we are crafting a legacy of innovation, diversity, and excellence. We invite the world to witness this transformative chapter.” The event is proudly supported by MATRADE (Malaysia External Trade Development Corporation) and MyCEB (Malaysia Convention & Exhibition Bureau), underscoring its significance in driving international trade and tourism.

Event Details:
 Dates: 2–5 June 2025
 Venue: Kuala Lumpur Convention Centre
 Highlights:
o MIVA World Excellence Cup
o TCM Aesthetic Pavilion with free consultations
o JPK Beauty Skill Competition