Add-On to Increase Acceleration Stage Helps Businesses Forecast Company Success, Kickstart Account-Based Marketing

, Oct. 19, 2016
 — ZoomInfo (, a top B2B market intelligence provider, today started Firm Characteristics,
 an exact, customizable search feature that helps companies identify and target accounts to take greater advantage of account-based marketing ( (ABM).

A major improvement to the ZoomInfo Increase Acceleration Platform, Business Characteristics empowers customers to rapidly pick accounts that fit their worth
 Suggestions, according to multiple layers of standards that are special. Such aspects are covered by the growing list of almost 200 traits as marketing and sales
 Technologies used, arrangements and section sizes, places, founding date, web site position, existence of a warehouse, and, a global location
 existence of a cellular program.

With Firm Characteristics, customers possess an easier, better method to nail crucial also to find out which accounts offer the largest ROI
 Decision makers and influencers,” said Hila Nir, Vice President of Merchandise and Advertising at ZoomInfo. “Using this new attribute in addition to our present Increase
 Acceleration Platform gives one unified source for advertising penetration.” that is actionable to sales and advertising professionals

Clients can tap into other platform characteristics to select the right contacts after identifying objective accounts. With nearly 175 million company
 13 million firms, the platform and professionals provides the most complete alternative to aid businesses expedite growth through marketing and sales
 optimization tools.

Power to really go beyond conventional demographic and firmographic standards as more organizations are finding greater for account choice is critical
 success with ABM.

“Our research suggests 73 percent of organizations that practice ABM strategy to improve technology and service -based investments,” said Bob Peterson, Senior
 Research Director in the Account-Based Marketing group at SiriusDecisions. “Leader among those investments are instruments which help businesses create a
 Tasteful and tactical strategy, according to aspects and insights, to choosing proper accounts to goal.”

“Our customers happen to be in a position to locate informative data on decision makers and influencers at key accounts through our strong prospecting ” Nir, functionalities
 said. “Now, together with the start of Business Characteristics, they are able to go into every one of their objective accounts using added insights, enabling them to
 Call and duplicate business success.”

Please locate the full set of Firm Characteristics here:

About ZoomInfo

Quicken your increase with ZoomInfo, an Inc. 5000 firm. ZoomInfo’s Increase Acceleration Platform provides the B2B marketplace that is most precise and actionable
 Profitability and growth accelerates. The constantly updated database enables sales and marketing teams to carry out more
 Marketing campaigns that are successful and enhance sales prospecting attempts to on demand email addresses, direct dial telephone numbers, and history
 Info. To find out more, visit ( or call 866 904 9666.


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