COVID Creativity #9–7 ideas in 7 days
In case this is your first time checking out my COVID Creativity series here’s a quick recap.
Since the start of the Coronavirus crisis, I’ve missed the creative energy of bouncing off people. So I’ve starting sharing random ideas each week. It’s been a great release.
Everything from start-up ideas, potential TV programmes to ideas on political reform. Some are great, some are terrible, I’m sure some are already in existence. Feel free to borrow any of them, I’ll never get around to doing everything I’d like to do anyway!
Here’s this weeks seven ideas.
Net Promoter Score is a company tool used by software companies to get real-time feedback on how they are doing. Basically it’s that little pop up which comes up at the bottom of the screen asking you “How likely would you be to recommend this service to a friend?” and gives you options of 1 (very unlikely) to 10 (very likely)
NPSGov would see all governmental bodies roll out an adapted version of this service on their websites which would ask “How happy are you with the work of XXX?”, when people click a score they can also be asked for more detailed feedback. Creating these real-time feedback loops could be invaluable for public bodies as they look to evaluate their progress and public trust. When scores are low they know they need to do something a little different.
Charities are very good at leveraging corporate & voluntary expertise to amplify their impact. Many leading charities around the country regularly engage thought leaders and experts in a voluntary capacity to help them solve the most pressing issues or our times.
I think there is a lot government bodies can learn from this — ultimately by in large they are trying to solve the same problems. Why can’t the Department of Children & Youth Affairs run corporate ideation dinners to help shape their strategy and programmes in the way I’m sure leading children’s charities do?
An online wiki where people can go to find out where brands stand on the issues which matter most to them. Find out a companies environmental impact, their stance on minority issues etc. and figure out are their marketing campaigns backed up with action.
Making it easier for people to work with their favorite brands. This is simply a platform where industry marketeers can mark themselves open to ideas. Creatives & agencies around the world can proactively pitch to them.
5. 15 Minutes Better Spent
How many times a week do you get an email from prospective vendors asking do you have 15 minutes for a call? Sometimes you bite, sometimes you don’t but would you bite more often if they asked you to fill out a 60 second survey which allowed them to send you a short 5 minute Loom video on how their product can work for your company. It’s quicker, can be consumed convienently and allows you to skip the irrelevant bits.
6. Inhouse Upwork
Many of you will be familiar with Upwork, a global platform where people can source great skilled freelancers for projects. However, when I worked in bigger companies I was always surprised by how people would often outsource specialist skills when their colleagues secretly had the skills required. This would see people in large companies ask people for internal referrals for colleagues with specialist skills who can help on quick jobs.
7. I’ll Do That
A lot of companies obsess about employing new staff particularly to replace existing employees who are leaving, this platform allows companies to advertise new areas where they are looking at upresourcing and staff can then indicate an interest in adding the tasks to their existing workload for additional pay.
Daithí de Buitléir is an award-winning entrepreneur who is currently solving the global employee parking problem with ParkOffice. Daithí is also a founding member of Borradh — the community of Irish speaking business leaders & innovators.