Dresden Optics is trash. Buy a pair today

How can prescription glasses possibly be $49 AND come with a lifetime warranty? Hello startups.

Daizy Maan
Jun 17, 2018 · 2 min read

Heard of Dresden Optics? German inspired, made with love in Australia.

The story starts in 2016 when I had my new prescription and was looking for my first pair of glasses. I stumbled across the guys behind Dresden at the Sustainable Living Festival in Melbourne in a hipster portable truck offering glasses within an hour.

My experience

I’ve now been wearing my dresden glasses for almost 2 years. What impressed me most was the range made out of upcycled plastic — trash essentially. This range can only be bought in store and is made of plastic picked up outside. Bloody brilliant. Who needs to wear Chanel when you can wear trash? So yes Dresden is trash (if you buy in store and ask for this funky range).

Disrupting the industry

Eyewear has long been a very high margin business, it is estimated frames are usually marked up 10x — 25x from point of manufacture to point of sale. (1) Most people make their health insurance pay of expensive branded eye wear.

Growth — where can you find them?

Back in 2016 I knew they were a startup, at that stage they didn’t even have a store in Melbourne (now they have 2 -Fitzroy and Windsor) + Sydney and of all places one in some town in Canada — talk about going global. The total eyewear industry is worth roughly $90 billion, and is projected to hit $140 billion by 2020 (3), and Dresden is making its mark.

Daizy Maan

Written by

Helping startups at Deakin University in Melbourne. Founder of Social Enterprise Collective — SeCo. Director at Bendigo Community Banks.