Because I had a much stronger idea of what my audience needed (and wanted,) I was able to create a series of emails that introduces new email subscribers to the Ninja Writers Club when they sign up. Since May, I’ve added one to two new members every day.
In your research about doing audience validation, did you run across much info regarding products that aren’t ultimately about making money? For instance, so many membership clubs seem to be “how to ____” with the blank being something like start an online business, become a successful writer, learn to market online….etc. People are motivated to learn how to make money doing what they think they want to do. What about if it was more of a club about dog behavior, or snowboarding, or anything that is more of a hobby? Just wondering what your thoughts are. Clearly, the same idea of validation applies. Very useful article!