Blogging for small business (presentation and video) Costa Women IWD 2017

March 10th I attended the Costa Women International Women’s Day conference in Marbella and delivered a short presentation about blogging for small business. This article is a resource for the Costa Women who attended and anyone else who would find it useful.

Blogging for small business

Grab a pen and paper and make notes of the useful tools as we go through our blogging for small business presentation.

https://youtu.be/3HPl_GXD4Jk

I have been blogging for what seems like a lifetime, my current blog has over 600 articles, and over time I have learned a lot about blogging and will continue to do so for some time to come. These are some of the key points

  • Be clear about your why
  • Use a well-known technology platform like WordPress — it’s free, and I refer to it as your framework
  • There is a free version to help you get started www.wordpress.com (FREE) www.yourname.wordpress.com
  • Then you can buy a domain name and host your own site. I use Siteground (affiliate link)
  • Get a great theme. This is what I refer to as the clothing for your website. I use Thrive Themes which has an annual subscription fee, but there are many free ones
  • Thrive have lots of fab plugins, such as a quiz builder, content builder and leads. This means that things will work together and be more secure
  • Have a plan. I write my blogs around things that I want to sell (books, courses, and consultancy). In other words, I have a call to action
  • Always be thinking what next and be planning for that while you are doing your now stuff
  • Create a set of categories that are your repeatable themes
  • Be open to ideas and always be aware of what is going on that could make a great blog
  • Brainstorm and then write up your list and plan
  • Stay focused on your ideal reader
  • Have a swipe file — using a notebook and Evernote
  • Coschedule headline analyser is great for helping you with good headlines (free)
  • Think about search engine optimisation (SEO) — how does your ideal reader find you? Yeost SEO plugin is good for this
  • Webtexttool (also for SEO) which is not free is brilliant and sits inside your blog as you write it
  • Think about your subject and what you can do to enhance your reputation as an expert on these topics
  • Share your videos, other people’s videos, add in quotes and image quotes, use infographics, make your content shareable and add in fun things like quizzes
  • Use fabulous images free sites include Pixabay and Unsplash and paid for DepositPhotos. Be sure to SEO these images and credit the artist
  • www.canva.com is a wonderful place that has a free and paid for version that will enable you to make great graphics
  • Use a tool like Coshedule Calendar to take the pain out of scheduling and sharing your content
  • Always think — repurpose. Write once and use many times

To get a copy of your slides — blogging for small business presentation — please share

Click on the image to get your slides

Any questions and support for personal branding, writing your blogs, blogging your book, writing your book and turning your book into a course, please do connect with me.

Book yourself in for a book surgery call to explore your book, blog and online course.

This was first published here