I don’t know if it’s the same thing, but the Clinton campaign ran this ad about a bazillion times down here in Florida: https://www.youtube.com/watch?v=6dtk1eX7UBE
Now, I don’t know why, but there is something oddly endearing about that ad. I didn’t like Trump, but there was something about that ad that made me think he was okay. Maybe it was the “they have to work, too” comment or the smirk at the end, but nothing about that ad made me want to vote for Clinton and, for some reason, there was something that made me want to vote for Trump, in some small way.
And that, I think, is a big part of what lost her this state — from October on (maybe even earlier, memory is a little foggy,) the Clinton campaign never ran an ad (that I saw, anyway) that was in favour of why I should vote for her, they were all why I shouldn’t vote for Trump, and after about the millionth time of hearing why this general, or this teacher, or this veteran didn’t want to vote for Trump for one reason or another (all pretty good reasons, initially) they lost all effect.