Floyd’s 99 Barbershop

Old-school new-style mentality.

Dali Jurcisin
Jul 10, 2017 · 5 min read

This was a two man, two day service design project using the UX research and ideation methodology.

Mission Statement — Research— User Journey — Ideation — Solution


The Mision Statement:

Old-school new-style mentality a mix of excellent service and talented staff. A full menu of service for men and women, haircuts, color, straight razor shaves, and signature massage shampoo. Walk-in service

Unique, high-energy vibe, and haircuts with an unbeatable value. On top of that, no two shops are the same — meaning the Floyd’s 99 experience is truly one of a kind.

Walk-in service is the norm, but clients can make a reservation 7 days in advance or call ahead to be put on a wait list.

Appointments are recommended, though, for those wanting face and head shaves and coloring services. Clients can also check out individual stylist and barber schedules on our website.

Research:

We began our research using our laptops to search for the closest Floyd’s Barbershop. We made our way down and begun talking to costumers and their experience. People were concern about wait times and lack of information when they waited to be called by a stylist. Most people were not exactly sure about a style they wanted.

Based on our research we have also created a specific user journey for a client going through each step. What they’re feeling, thinking, and also how they interact to help us understand the pain points and find ways to improve the service.

Ideation:

Going through the service ourselves and by talking to other customers we have found improvements in each stage.

Concepts:

  1. Loyalty Program
  2. Online Scheduling System
  3. Photo Application
  4. Line-Up board

Loyalty program was one of the first things that shown in the research. The customer would like some form of acknowledgment for being a repeat customer.

Online scheduling seems like a very obvious system to implement because people can and would utilize this service to book their appointments. Yes, you can still call in but our research show not everyone has time to call in and having the digital option improves the appointment setting experience. Our third concept to improve the system is very interesting one. This application would allow the stylist to take a photo of the hairstyle after its done so the customer has it for future reference. This is also great for returning customer because it saves them time when explaining the hair style they want. Our research shown most people get the same cut each time and if they don’t It’s still a great basis to build on. This way the client and the stylist are both comfortable in the outcome.

Given the time constraint of this project, we had to come up with a quick and viable solution for the barbershop which brings us to concept number four which is the Line-Up board.

Observing the space in the barbershop shows a perfect area to place a digital display or for starters an analog chalkboard where costumers can see the ordered and have a frame of reference for the wait time.

Solution:

The visual tool serves as a reference for waiting costumers and also people that have just walked in. Instantly they can gauge their approximate wait, see deals and offers. Also, this is a great place to promote the photo application to save your hair styles.

Final Thoughts:

Floyd’s Barbershop is already a great spot to get style advice, color, shave and a haircut but our research has shown opportunity to still improve the service experience and increase the bottom line for the business while increasing costumers satisfaction and keeping the same quality standards.

To sum up our design direction; Say a stylist makes $10/hr and can cut 7 people’s hair in an average shift making approximately $70 in one day. (Not including tips) If our solution gets just 3 more customers in by saving 20 minutes on each customer’s cut, the stylist walks out with an extra $50 in their pocket.

Not only does this improve the user experience but it also helps the business increase revenue.

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