07: Create Things Others Want To Be A Part Of

By Dallas Cowan // originally posted on my personal blog #dailydc

I have been extremely blessed to marry into an amazing family. My in-laws are some of my biggest supporters. (If you are reading this, I love you all.)

About 2 years ago, Papa (my grandfather-in-law) and I were watching baseball at his house. He turned to me and said,

“I think I know why I have been successful for the past 30 years.”

Papa, Mel Shultz, is one of the most successful businessmen in the Southwest. Check his bio. He is also one of the kindest and wisest men I have ever met.

He continued,

“I have focused on creating things other people want to be a part.”

He went in to tell a story of how early in his career he wanted to get into the oil business, but none of the oil people he reached to called him back. So, he did research on his own, called around and found an oil deal. Once he had the oil deal all the oil people that would not call him back were now calling him asking to do business.

He carried the oil experience into his other projects like developing office buildings, building a baseball and basketball team, and running a resort.

Create things other people want to be a part of.

I have done my best to take this advice to heart. It is easy to want to reach out to others and say, “look what I am working on” when the product you are working on is not complete. By focusing on creating the best consistent product, service, or brand then people will see the value in it and natural want to be a part of it.

I encourage you to use your craft and skill to create authentic things others want to be a part of because they help others.

Thank you, Papa, for sharing your wisdom with me.