Damian ReesinBootcampThe Secret Sauce of High-Converting E-commerce: Mastering Information ArchitectureIA is the unsung hero of e-commerce. It’s the framework that guides your customers from the homepage to the checkout. From navigation…Oct 12, 20232Oct 12, 20232
Damian ReesinBootcampReducing Cognitive Load for Better User ExperiencesPicture a busy supermarket you’ve never been to, and imagine you have a nasty hangover from a big event the night before. You’re trying to…Jul 11, 2023Jul 11, 2023
Damian ReesProduct-Market Fit is About Making Tech More HumanA crucial success factor for any tech company is achieving product-market fit (PMF). The elusive quest for PMF is a critical challenge for…Jul 9, 2023Jul 9, 2023
Damian ReesinBootcampOvercoming The Five Key Reasons for Poor User ExperienceDespite the increasing buzz around ‘User Experience’ or ‘UX’ in the tech and business world, many of us still find ourselves frustrated…Jun 29, 2023Jun 29, 2023
Damian ReesinIpsos UXFrom AI Principles to Research Ops: Five key takeaways from the UX360 SummitLast week Ipsos sponsored the UX360 Summit where we had the opportunity to speak about Designing for the Metaverse, host an interactive…Feb 22, 2023Feb 22, 2023
Damian ReesinIpsos UXBalance brand storytelling and UX for a superior digital experience.When users encounter a site that’s easy to use and effectively conveys the brands mission or values they are more likely to returnDec 22, 2022Dec 22, 2022
Damian ReesinIpsos UXWhat is the metaverse exactly? An explanation based on insights from UX researchThe team conducted diary studies and interviews with VR users from a wide range of backgrounds about their experiences with VR platformsOct 21, 2022Oct 21, 2022
Damian ReesinIpsos UXYour UX job is about to evolve. What will it look like in the future?How we work and what we work on are about to change. I take a look at some of the fundamental shifts we’ll need to make as UX professionalsAug 10, 2022Aug 10, 2022
Damian ReesinUX CollectiveCoronavirus sucks, but now is the perfect time to do remote user researchYep, I know everyone is talking about it, and it’s a bit cheap to use Coronavirus in an article. But, I do think that right now is a big…Mar 13, 2020Mar 13, 2020
Damian ReesinUX CollectiveWhy the games industry should pay more attention to UXThe chaos of 64 players engaging in an all-out war with tanks, choppers, and boats in the Battlefield series is a breathtaking experience…Mar 5, 20201Mar 5, 20201