Damien HughesNormal, deep, weirdWe’ve been doing a lot of design sprints for innovation lately at Half Machine and one of our favourite ways to get insights out of our…Jun 24, 2019Jun 24, 2019
Damien HughesJust how pervasive the ‘sunk cost effect’ is.We put a lot of stock in the saying “give me a hammer and all I’ll see is nails” at Half Machine. Once something is topical people seem to…Mar 27, 20181Mar 27, 20181
Damien HughesThe two modern ways of overcoming the bootstrapping problem.In the last decade there have emerged two key strategies for overcoming the bootstrapping problem to get to scale. The first is following…Mar 27, 2018Mar 27, 2018