What the Latest Neuroscience Tells Us about Consumers’ “Concept-of-Self” — In marketing and brand development, companies strive to create products and experiences that resonate with consumers on a deep level. To achieve this, it is crucial to understand the complex relationship between consumers’ sense of self and their perception of brands. Recent research conducted by Bruce Goldman of Stanford sheds…

Selling out our communities for feelings of purpose — A tectonic shift has happened and it’s impacting how we view work. We can call it the Satisfaction Principle (or Dilemma?) Humans are a highly pro-social species — there’s no real question about that — and as such multiple studies have shown we derive satisfaction from a feeling of “purpose”…

Portraits in care and my hope for humanity. — This article was originally published on familyproud.com. I’m going to ask you to consider an uncomfortable possibility. We’ve been sold a story about ourselves that just doesn’t fit reality. What’s worse, you may not have even realized it and likely still whole-heartedly believe it. So what is this pernicious lie…

The science of touch and its impact on our health. — For most people I’ve talked to, what they missed most during the mass quarantine of 2020 was being able to hug loved ones. Sometimes it takes losing something as basic yet fundamental as hugging to realize how often we do it and how important it is. …

What you need to know to find your fit, gain traction, and win. — This article was originally published on prismonde.com. I’ve been working with people to build brands for the past 20 years since I was a teenager, and it never fails to surprise me how many misconceptions are still common when it comes to brand. While some might dismiss it as trivial…

Exploring the limits of our perception. — We tend to define what we consider to be “real” based on our ability to experience it through our senses, especially our sight and touch. Our sense of smell and hearing we find less reliable, and we seem to use more for secondary confirmation, rather than depending heavily on them…

How a burn mark came to change the world. — This article was originally published on prismonde.com. What is a brand? What do you think of when you hear the word? I’ve asked that question more than a thousand times in the last five years, which is pretty impressive when you do the math. Through my work in marketing, brand…

Transcending common views of self-care in favor of self-intimacy. — Meditation is a powerful tool. It has graduated from esoteric practice at the fringe of society to mainstream acceptance. Just last march, there was an article in the Harvard Business Review saying that leaders need meditation now more than ever. But much of what I read about meditation leaves me…

What uncertainty offers us in the way of opportunity. — So much of what we saw as components of normalcy in our lives have rapidly disappeared in recent weeks, so I think it’s safe to say we are all grieving a certain amount of loss. For some, it’s a job, for others, a plan that is now irrelevant. Maybe it’s…