How do marketers get us to buy what they’re selling? It isn’t an easy feat, but marketers have developed all kinds of techniques to get people to buy what they’re selling. …

The most common content marketing mistakes come in many forms, but they all share a few things in common. First of all, there are technical mistakes that every writer makes from time to time because it’s not easy to get everything right on the first try. Then the more subtle…

We’ve all been there: you sit down with the best of intentions to write, and then an hour later, your brain is completely fried. You can’t think of what to say next or how to express your thoughts in a way that will make sense to others. Sound familiar? If…

Email marketing has been around for a long time now. It’s an effective way to reach your target market, which is why it still remains the most popular digital marketing strategy in use today. Email Marketing is inexpensive and easy to set up, so businesses of any size can do…

Every business should be using social media marketing to help bolster sales and increase brand awareness. Social media marketing is a great way to connect with customers, and it can be much cheaper than traditional advertising methods like TV commercials and print ads. …

Customer engagement is about keeping your customers coming back for more. You must have a good understanding of what is most valuable to your customers to keep them engaged and coming back for more. Measuring customer engagement is the first step toward delivering the right content at the right time…