Email marketing has been around for a long time now. It’s an effective way to reach your target market, which is why it still remains the most popular digital marketing strategy in use today.

gmail inbox — email marketing

Email Marketing is inexpensive and easy to set up, so businesses of any size can do it! Even if you have little or no experience with email marketing software like MailChimp or Constant Contact, there are plenty of tutorials available online that can show you precisely what to do.

Another great thing about email marketing is the simplicity of tracking results; for example, you could track…


Every business should be using social media marketing to help bolster sales and increase brand awareness. Social media marketing is a great way to connect with customers, and it can be much cheaper than traditional advertising methods like TV commercials and print ads. Social media platforms like Facebook, Twitter, Pinterest, and Instagram allow your business to reach thousands or even millions of people across the globe with a suitable investment of time and money.

social media on phone — How does social media marketing influence customers

Social media marketing is an effective tool for businesses to generate exposure. It has grown in popularity over the last decade, and now millions of people…


Customer engagement is about keeping your customers coming back for more. You must have a good understanding of what is most valuable to your customers to keep them engaged and coming back for more. Measuring customer engagement is the first step toward delivering the right content at the right time, with the most relevant offers. Below are some options on how to measure customer engagement.

google analytics on laptop — measure customer engagement

Checking for Subscription Status

Make sure your customers are subscribed and receiving their content by checking for subscription status. You can use UTM parameters in email links to track who is clicking through and converting on the site or…


In marketing, we’ve been taught that it’s all about rationality and numbers. But today, businesses want to partner with consultants who make them feel like they’re not just another transaction. When there is a focus on building meaningful relationships, the long-term results will be seven times more effective than if you were only relying on rational messaging!

You’ve probably heard of marketing experiments like these:

- The Dove beauty bar marketing experiment

- Subway’s marketing experiment

- The M&M’s marketing experiment

The outcome of all three of these marketing experiments was the same: when you focus on how someone will…


As a photographer, marketing can sometimes feel like the least creative activity imaginable. But marketing is the name of the game when it comes to marketing photography. You need to get your work in front of as many people as possible, and guest blogging is one way to do just that. Guest posting is a smart modern marketing tactic that can help you get discovered online.

Guest posting can help you:

- Build your awareness and reputation as a photographer online

- Increase traffic to your portfolio or website through backlinks and direct traffic

- Find new clients by expanding your reach and marketing your…


Marketing can be a tricky thing. You need to find out what you’re selling and your target audience, then communicate that message to the world. This isn’t always an easy task. Luckily social media marketing has done a lot of the work for you: social media sites like Facebook and Twitter are massive platforms with billions of users all over the world! But social media marketing does take some time and effort from your company as well — it takes more than just posting good updates or news stories on social media sites like Facebook, LinkedIn, and Twitter. …


Let’s face it, content marketing is no longer a niche form of marketing. Everyone is doing it now.

But to make sure your content gets the right reach and exposure, you need to optimize your content for conversion. You can’t just write an article or create a video thinking that people will find it because they’re out there looking for what you’re selling.

It starts with creating buyer personas and understanding how they engage with content. Knowing the different stages of the buying cycle helps determine where your audience is in their journey and target your message at the right…


Content marketing has evolved significantly over the last few years, and for good reason. The old model of “build it and they will come” is no longer sufficient to create successful content — especially if you’re looking for long-term success. Nowadays, people are more distracted than ever by the number of choices offered daily. They have less time to consume content because they’re constantly multitasking with other activities (like work, family life, etc.), so what’s left of their attention span needs to be captivated quickly. This new reality makes innovation key to staying relevant today or risk being irrelevant tomorrow.

lightbulb idea — marketing content marketing innovation

The Importance of Innovation


A consistent tone of voice is an essential part of branding for your business. It’s what sets you apart from the competition and shows customers who you are as a company. The tone of voice that resonates with your target audience will help them understand who they can trust and how to feel about your brand. Your tone of voice should be consistent throughout all marketing efforts, including social media posts, blog articles, advertising copy, emails, videos…everything! …


Craft beer has been growing in popularity across the U.S., and craft brewers are always looking for new ways to reach new customers. Marketing trends have changed quite a bit over time, but craft breweries can still stay on top of the latest digital marketing strategies. This article will discuss some of the most important digital marketing trends that craft brewers should keep an eye on when crafting their own marketing plans!

a young woman holding a beer — craft beer marketing ideas

Email Marketing for Craft Beer

At the top of craft brewers’ lists for marketing strategies should be email marketing. Email newsletters are still one of the best ways to reach out to customers…

Damien Franco

Digital Marketing and Social Media Specialist. Photographer, artist, and all around nice guy. Great art is supposed to make you think...

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