I look at strong brands as an amalgamation of the way an organisation wants to be perceived and customer research. I loved the part where you mentioned about how it’s not just the visuals but also the way people communicate with customers.
Great read, Damien!
Branding is the most important aspect of any business whether it’s large or small. You’ll be the leader in the industry as time goes by with how well your branding is and will be your mark and legacy in the future.
Really enjoyed the breakdown of your design process — this is what we’d hope every brands’ process will look like this coming year :)
It’s interesting that you mention having to depart from this elusive standard of “magazine-style” beauty. The tail end of the 21st century until now, was characterized by a steady (if not…