Why Do I Need Technology for My Business?
I get it. Day in and day out you’ve got customers going in your door, blowing up your phone, or DM-ing you, asking for your services. You got an Excel sheet open, and a pad and paper at the ready, and that’s all you need. But you’re still feeling overwhelmed. How can technology help your business grow?
Automation
No, not the “robots will take over our jobs and then spawn SkyNet and kill all of humanity” type of automation. That’s not scheduled to happen until October 2058.
No, I’m talking about “I’m doing this thing over and over. I just want it to do it all by itself.”
One Example
You might be receiving an invoice via email that has specific information. You copy & paste it into your own customer management system. That might take 5 minutes each time you do it. If you got 50 of those a day…you just spend over an hour copying & pasting.
What Automation Would Look Like
What about a server that connects to your email, passes of all invoices to a process, the process parses out the proper information, then adds it to your CMS.
Visibility
You’re on Google: Awesome! You’re on Facebook: Awesome! LinkedIn, TikTok, and Instagram? All check!
But most successful businesses have their own website. What does a website offer you?
- A cohesive branding — think of it as a one-stop-shop for “who we are.”
- Search visibility on Google
- A central place to share resources for your customers
- A workflow to get customers — most of their questions would be answered by the website. You can even set up a system to get the right people to the right department or area.
Communication
Granted, TikTok, Instagram, and LinkedIn are kings when it comes to branding. But how would you communicate with customers?
Phone calls? Email? While those modes are still used, they’re not as popular for Gen Z-ers (or Millennials)
Most of the younger crowd relies on instant communication. Commenting, video responses, simple emojis, text messages, and other more succinct forms of communication.
How do you incorporate this into your business? It’s different for each business. Here are some ideas:
- If you already have a website, incorporate a chatbot. While these don’t respond exactly like a human, they meet the user halfway.
- Integrate a dashboard that notifies someone has commented on a YouTube video you posted. Great way to interact with the community and show users you’re not just an algorithm.
- Provide a central place that allows you to respond to text, email, or questions on your website.
Conclusion
All in all, technology can really help your business. It can be challenging to even consider hiring a software development team or freelancer. But quality developers provide value to companies they work with and work alongside you to help grow your business.
Damn Good Technology can provide you with the technology you need to help your business thrive. Reach out and schedule a free 1 hour consultation so that I can understand your business needs more thoroughly and get you on track for growth!
