Book Review: Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs

“A small group of passionate, talented, imaginative, ingenious, ever-curious people built a work culture based on applying their inspiration and collaboration with diligence, craft, decisiveness, taste, and empathy and, through a lengthy progression of demo-feedback sessions, repeatedly tuned and optimized heuristics and algorithms, persisted through doubts and setbacks, selected the most promising bits of progress at every step, all with the goal of creating the best products possible.” — Ken Kocienda

Overview

Background

Creative Selection

Opening — Apple’s Demo Culture

Safari

Jobs’ Leadership

iPhone

Technology and Liberal Arts

My Thoughts

Tidbits for Hardcore Apple Enthusiasts

Open Source

Hi there, I’m Damon. I’m a software engineer from Minneapolis, MN. I’m into writing code, an occasional blog post, running marathons, and caffeine.