There are physical, cultural, and behavioral forces that make it hard to quit.
Why I can’t convince your execs to invest in UX
Jared M. Spool

Actually this is a brain bug. (Credit: Dean Buonomano.) If you smoked one cigarette and got cancer, far less people would smoke. The consequences are hidden in a place — or rather, a time — where it’s just hard for the human mind to understand: Decades in the future.

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