This is all to say — if someone rolled out a better platform tomorrow, there would be very little holding you to Snapchat.
Why Snapchat Won’t Make it Through the Year.
Rob Moore

Not saying you’re wrong. But what if we (or SnapChat) were to look at this differently? What if instead of a weakness this were a strength? What if, due to no lock-in, SnapChat was even more user-oriented and *never* took you for granted…

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