Go to the profile of Damon Clark O’Hanlon
Damon Clark O’Hanlon
Former startup journeyman, now unleashed. Nommer of non-fiction. Expert brand-value engineer. Ardent minimalist. Black belt banana slug.
Traits that simply needed to rise to the surface so they could be used to fuel the fires of innovation. Interesting, meaty traits that customers couldn’t help but love.
Tension: The secret sauce of brand building.
Jenn Maer
2787

Really interesting insight! You de-emphasized a low-value brand aspect so that you could find and dial up some high-value ones. Cool approach ^_^

  • Go to the profile of Damon Clark O’Hanlon

    Damon Clark O’Hanlon

    Former startup journeyman, now unleashed. Nommer of non-fiction. Expert brand-value engineer. Ardent minimalist. Black belt banana slug.