No one can take what you experience and learn

Crop of source image of Propagandhi’s album cover for “Less Talk, More Rock” found on

Less Talk, More Rock — A Journey of Design

When I was a kid my parents always encouraged me to go out, do stuff and learn stuff.

My dad used to say: “No one can take what you experience and learn”. He still tells me that! But comparing myself to my 20 years younger version, I finally understand what he meant.

No one can take what you experience and learn

This January I moved from Switzerland to Manchester to do a Master’s in Digital Experience Design. My goal was to enhance my knowledge on how to design experiences in the digital field.

Before I went to Hyper Island I had been working as a Digital Architect at an agency named Scholz & Friends, where I was leading online and cross-media projects. Prior to that I held positions at agencies such as Jung von Matt and Publicis.

Propagandhi – Less Talk, More Rock on Spotify

Being surrounded by designers at work and in my personal circle of trust, I have always been inspired and fascinated by design.

I always liked my mates’ mindset and the similarly named song and album by Canadian band Propagandhi:

Less Talk, More Rock

It has become a philosophy I try to follow. It’s all about doing stuff rather than talking about doing stuff.

I have often caught myself not following this and I still do! But these are the reasons why I quit my job and enrolled in Hyper’s programme.

Progressing through the programme I realised how learning new things feels rewarding. However, sharing that knowledge turned out to be even more rewarding.

Sharing your knowledge isn’t only a vital part of the learning process, it’s even more rewarding.

I began to document my learnings, experiments and thinking on Medium. My goal was to have a way to reflect, process and document it for myself.

I shared for instance, how I adapted the double diamond process to help me. To my surprise and as it turned out, it helped many others.

It’s great to share knowledge, provide scaffolds and therefore help others to grow, excel and achieve their goals.

I believe change is a part of learning, design, and it is a constant and ongoing process. I am a MVP or even a prototype of my better self, constantly trying to iterate and improve.

I might have to ponder what I believe is right today and find out and accept I was wrong tomorrow.

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Currently I am collaborating with Swiss Agency Hinderling Volkart in order to resolve my Industry Research Project’s (IRP) question: “How might we design interactions and experiences for new and no user interfaces”, relating to AI, bots, smart assistances and conversational UI.

Feel free to give me a shout if you would like to contribute to my IRP or share a similar interest, and let’s see where this goes…

This article is based on an Interview (Link to Post) conducted and originally published by Mahnaz Yusaf, Digital Communications Manager w/ Hyper Island UK.