One of the core responsibilities of a Product Manager is to define a product’s purpose (product vision) and clearly communicate what that means to the rest of the organization. Defining the full scope of that purpose is typically a lengthy collaborative effort between the Product Manager, internal stakeholders, clients, subject matter experts, developers, etc. There tends to be a lot of ambiguity until this is done. It’s an uncomfortable position for many people, myself included.

I think that’s where we’re at right now as an organization. Our product vision is still a work in progress and as a result I…

Daniel Reid

Product Management & Design

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