This week’s Mighty CEO Squad session is all about Finance & Impact— here are some resources to help you dig deeper with your child.

What your CEO will be learning about this week:

This week we’re joined by Ryan Devlin, co-founder of This Saves Lives, a thriving social business that sells snack bars and uses the proceeds to distribute live-saving nutrition packets to children in need. Ryan will break down where the money goes when a customer spends $24 on a box of bars, what their costs of doing business are, and how they maximize the money that goes toward their social mission. …


A lot of Mighty CEOs launch their business by marketing to family members — parents, grandparents, aunts and uncles all make great first customers! Don’t forget that your friends are also potential customers. Here are three tips to help you market your business to your friends:

#1 Add products to your store that your friends will love

Think about the products that your friends want to buy and make sure you’ve put those products in your store. Three of our favorite products for friends are friendship bracelets, blank notebooks, and school accessories. …


This week’s Mighty CEO Squad session is all about Product— here are some resources to help you dig deeper with your child.

What your CEO will be learning about this week:

This week we’re talking about how to select products to sell in your store. The key lesson we want CEOs to come away with is that great businesses sell products that their customer want to buy. For young CEOs, the first step is recognizing that there is a difference between what they like and what their customers like. The next step is gathering data about what their customers want to buy and using this data to make decisions. We’ll be joined this week by Amanda McClements the founder of Salt & Sundry and Little Leaf, two retail boutiques in the Washington DC area. …


Check out these top selling products on Mighty in September!

#1 Face Masks

Face Masks are the best selling products on Mighty. Customers especially love masks with plain, neutral colors that can match any outfit like these masks made by the artisan Jamriang in Thailand.

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Set of 3 hemp & cotton masks made by the artisan Jamriang in Thailand ($17)

Customers also love masks that are a good value — we have a few hot sellers made by the artisan Saktut Raitawati of Bali and Java priced at $20 for a pack of 4.

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Set of 4 cotton batik masks made by the artisan Saktut Raitawati of Bali and Java ($20)

#2 Jewelry

Jewelry is our second most popular category. …


This week’s Mighty CEO Squad session is all about Design — here are some resources to help you dig deeper with your child.

What your CEO will be learning about this week:

This week we’re introducing the concept of branding and how to align the design choices you make with your brand. Danielle Kurtz, the Director of Marketing and Creative at Kids Made Modern will be talking about how she developed the Kids Made Modern brand and how she expresses that brand through design choices from website to packaging.

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How they can continue their learning:

We encourage all CEOs to think about defining their own brand. If their company was a person, what would that person’s personality be? Then they should log on to Mighty to revisit their business name, logo, website colors, “About” and “Meet the Boss” website copy sections to ensure each is aligned with their brand. We created a worksheet to help them through this exercise. You can find that worksheet here. …


Holidays are a great reason to update your shop and reach out to your buyers. Here are some quick tips on how you can increase your sales this Halloween.

Tip 1: Add Halloween Products to your store!

We’ve added some awesome new products to Mighty that we think your buyers will want to buy for Halloween — we have animal masks for making a quick and easy costume with, lots of festive decorations, spooky jewelry, and even some Halloween themed face masks! Head over to Products in the top navigation bar and then jump into the Halloween section. You can select just a few new things to mix in with your other products, or you can trade out all of your other products only carry Halloween stuff for a few weeks. …


I’ve built my career around helping small businesses start and thrive. I’ve worked on solutions that address financing, opening new sales channels, managing inventory, leasing and more… but I’ve never looked at solutions for managing a business through a pandemic. Eager to turn anxiety into action, I decided to dig into the impact of the current global pandemic on small businesses and potential solutions. My goal for this post is to offer a framework for thinking about how small businesses will be impacted and to start categorizing the key solution areas. This is only a start and I know there’s much more that I can and want to do. …

About

Dana Mauriello

Champion of entrepreneurs, small businesses, and the hustler in all of us.

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