How Brands Can use a Fresh Approach to Filming Interview Videos

As a creative production company, we film hundreds of talking heads each year, but we’re always on the lookout for fresh creative approaches, so we can push the boundaries of the genre and help our clients create attention-grabbing videos, that say with the audience long after the first viewing.

Most brands who target a wide demographic face a conundrum when it comes to content creation. How do they appeal to a younger audience, without alienating their current core audience? In order to do that they need to find a style that is both modern but mature. It needs to grab the attention of a generation of young people who are bombarded with demands on their time. Whilst they have an internet connection there’s always something valuable they can be doing with their time. Across all social platforms there’s the chance to be educated, inspired, made to laugh, outraged or connect with friends across the globe. Why would they stay to watch your content?

Well apart from making sure that your content is relevant, targeted to their needs and deeply informative, the filming style will also be key in addressing this challenge. But if you create fast-paced content for a generation of people who grew up on a diet of video games, how do you keep the attention of older viewers who can’t follow content that changes shot every other second?

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