A Founder’s Letter to Her Parents: The Future of Shopping is Finally Here

This is the story of why I’m willing to sacrifice everything to build Wahhao, a company that will bring immeasurable joy and good into the world.


Our Happy Little Family

Mom and Dad,

About a year ago, you guys asked me why I gave up everything in my life to start Wahhao, why I would decide to leave a country I’d lived in for 25 years, learn a new language and start a company from scratch in the dead of winter. You wanted me to think about my life and asked if I’d really thought things through. This is what I wrote back.


I know it’s hard for you guys to understand why I’m putting so much effort into Wahhao. Let me try to explain to you. In 2016, when my grandfather passed away, it was the first funeral I’d ever attended. The moment we buried him, I understood one thing clearer than I ever have before. We should be good stewards of the talents and gifts we are given and truly live every day to the fullest.

There is no way to redo any moment of our lives. The most influential people are the ones who leave behind incredible legacies. Physically, they are no longer part of society — but their principles, philosophies, and achievements continue to live on in the hearts of the people they touch and spread from generation to generation.

The one thing we leave behind in this world is our legacy. Every day, we should ask ourselves; What’s my life story? Is it fun to read? Am I doing good things? Am I proud of the things being written? Would I share my story with others and let them freely read it?

My life mission is to build a company that lives beyond me. Wahhao is going to simplify how the entire world shops online. The future of shopping is video and we believe we can make everyday life better for our customers and deliver the most innovative yet simple shopping experience ever. By using interactive videos we eliminate a lot of the pain consumers feel when shopping online and make it easier for sellers anywhere in the world reach their customers in a more meaningful, transparent manner. It’s a win-win for everyone.

When I want to achieve a goal, nothing can stand in my way. There is not a problem I can’t solve and not a single obstacle I cannot overcome. We will work hard every single day to make Wahhao the world’s largest, most kind-hearted, most respected technology company.

I believe in the very depths of my heart I am different from most people. I am someone who can and will change the world. I know this endless grind I’m in is part of my destiny and something I was born to do. I believe we will be able to bring unimaginable joy, help, and opportunity to countless people.

My motivation feels like the world’s strongest fire burning in my heart, pushing me to move forward with tremendous courage and constantly giving me strength. I might be a little crazy or I could secretly be a genius.

All I know is, I’m following my heart and putting forth every ounce of energy I have into achieving my destiny.


Today, I woke up and felt like it was going to be the best day ever. Why? Well, today is Mother’s Day, it’s Dad’s Birthday and it’s also the day Wahhao is launching into the world.

After a year of sleepless nights and hard work, I’m so excited to dedicate Wahhao’s launch video to the two of you. Wahhao has a phenomenal team behind him, a team that fully believes in his purpose and is willing to do anything to help him grow and succeed. We summed up everything we’ve been working on into these 30 seconds and then edited it about 1000 times. I really hope you like it, I’ve watched it so many times I have every second memorized.

Wahhao is like YouTube and Amazon had a super app baby

We believe the future of shopping is video because one second of video is worth 1,000 words. On our app, customers are able to watch videos of products being made, unboxed and reviewed so they know exactly what they are getting before they buy it. No one wants to be bombarded by ads and scroll through page after endless page of products that all look the same. It’s time for the video shopping revolution.

Wahhao — Video Shop the World

We are driven to simplify how the entire world shops online and become the most global e-commerce company ever. We want to eliminate unnecessary middlemen so customers can get better quality products at lower prices. And we’re here to support the small to medium-size businesses all over the world who make great products but don’t have million dollar marketing budgets.

It’s Wahhao’s first day in the world and I have to admit, I‘m terrified. I know my heart is driven by a genuine desire to help people and make a difference but I know people aren’t going to understand how much we care about them from one 30-second video. However, I have this crazy gut feeling the entire world is going to help is. I believe the harder I work, the luckier I get.

We have been relentless about every single detail because we wanted to be perfect. I know we are not there yet, but I promise, we worked harder than we ever thought we were capable of. It’s been over a year since any of us went on vacation yet we still feel like the luckiest people in the world because we’ve been given the opportunity to build something that is capable of helping people and making the world a better place.

Thank you for always supporting me, for having my back no matter what and for always encouraging me to follow my dreams. I’m going to do something great with my life and work hard every single day to build Wahhao into a company people are proud to work for and customers believe in.

I love you both more than you’ll ever know.