The “eye” of socials

It just takes a “click” and you are “online”. It’s the era of smartphones and social media.
In this new reality, we are “directors”, we are “photographers”, we are “promoters”, we are “CEOs” in the company of our own brand. It’s a daily commitment. We “sell” ourselves! And we like it! It’s the only way to be a part of this visual world. But with what cost?
It’s true. We care about our social “brand” more than ever. It’s not just because of the advent of the new technologies, it’s that we face a great deal of valuable competition. We all are good. But who is better?
We expose ourselves online and the hunt for reactions begins! Our posts -with our permission- are being watched by the “eye” of the socials. In other words, the “eye” knows what outfit we wear everyday. But it not just watches, it criticizes too. It’s criticism can be very meaningful for some and for others it just not matter. The first case is the dangerous one.
The more we depend on our social image the more “relatable” that quote becomes: “Everything for a picture”. Great lighting, fancy outfit, lots of makeup, cool background, right angle, right description, everything comes down to what we want to sell.
Obviously, we select the best version of us or the best moment of our day to post. When we are ready to go for a drink , for example or when we are on the airplane ready to take off with the according check-in to inform our target audience about our destination. Gaudy looks, outfits full of cat hair after petting our little friends or a mini pregnancy after a generous meal are moments that are lacking from our social profiles. And for a good reason. Who would like them, right?
The are even technics and trends which the social media addicts follow religiously. But that is just a part of the users community. There are those who just don’t care about the likes in their post. They just post what they like, no Instagram plan needed. These are the happy users.
The abundance of posts which we came across ever day, if nothing else, consumes our time and affects our mood. It’s not always in our control who likes us, but how much of our life we post for the “eye” to see and how it’s judgement affects us is always in our control! After all, it’s is just a social game ;) !
By Danae Zachariou
